A label die may look small, but its tolerance window is narrow. Too much depth damages the liner; too little depth tears the label during peeling.

What is kiss cutting?

Kiss cutting cuts the label face and adhesive layer while leaving the release liner intact. The label shape is separated but remains carried by the roll or sheet.

Rule height, material thickness, adhesive behavior and machine pressure must be considered together.

  • The face is cut, the liner is protected.
  • Peeling must be clean.
  • Worn rule tips affect results quickly.

How rule height is chosen

The rule height for sheet-fed labels may differ from roll label work. Machine type and label material guide the selection.

BOPP, PET, paper, vinyl and special faces can require different pressure and edge behavior.

  • Machine type matters.
  • Material changes pressure needs.
  • Long runs require wear planning.

Clean peeling checks

Samples should be peeled from multiple positions. If corners, centers or fine details do not release evenly, cut depth or pressure consistency should be reviewed.

If the liner shows cuts when held to light, the cut may be too deep. If the label pulls or tears, the cut may be too shallow.

  • Check corners and centers separately.
  • Hold the liner to light for cut marks.
  • Fine details should peel without tearing.

Information needed for a quote

Share label size, material, roll or sheet format, quantity and any current problem. A photo of an old die or failed sample speeds up diagnosis.

The die should be evaluated according to how the label will be used, not only the drawing.

  • State roll or sheet format.
  • Write the label material.
  • Send photos if peeling is the issue.

Short pre-quote check

If these items are clear, quote and production discussion on WhatsApp moves faster.

  • Roll or sheet?
  • Should the liner remain uncut?
  • Is the material known?
  • Is the peeling target clear?