A label die may look small, but its tolerance window is narrow. Too much depth damages the liner; too little depth tears the label during peeling.

What is kiss cutting?

Kiss cutting cuts the label face and adhesive layer while leaving the release liner intact. The label shape is separated and remains carried by the sheet.

Rule height, material thickness, adhesive behavior and machine pressure are considered together.

  • The face is cut, the liner is protected.
  • Peeling is checked for clean release.
  • Worn rule tips affect results quickly.

How rule height is chosen

For a sheet-fed label die, rule height is selected from the flat-bed press mounting setup, label stock, liner construction and target cutting depth. Roll-to-roll rotary systems, flexible dies and magnetic-cylinder tooling are outside our production scope.

BOPP, PET, paper, vinyl and special faces can require different pressure and edge behavior.

  • Machine type matters.
  • Material changes pressure needs.
  • Long runs require wear planning.

Clean peeling checks

Samples are peeled from multiple positions. If corners, centers or fine details do not release evenly, cut depth or pressure consistency is reviewed.

If the liner shows cuts when held to light, the cut may be too deep. If the label pulls or tears, the cut may be too shallow.

  • Check corners and centers separately.
  • Hold the liner to light for cut marks.
  • Fine details should peel without tearing.

Information needed for a quote

Share label size, material, liner construction, sheet size, quantity and any current problem. A photo of an old die or failed sample speeds up diagnosis.

The die is evaluated according to how the label will be used, not only the drawing.

  • Sheet size and layout direction are stated.
  • Label material is written.
  • Photos are shared when peeling is the issue.

Quote details we clarify together

When the file, material, quantity and deadline are clear, the quote conversation moves faster and with less back-and-forth.

  • Current revision file
  • Material and quantity details
  • Critical dimensions or production notes
  • Deadline expectation and delivery preference